Office and Practice Solutions
Designing reusable, on-brand social content for a digital marketing agency — and a crash course in speaking design to non-designers.
01
Process
Content Strategy
Every post needed to be visually appealing and reusable — valuable to the client and to their customers at once. I organized content into two categories, visually heavy and text heavy, each with the same three sub-categories: community, educational, and marketing.
After building out a month's worth of posts (usually around 12), I organized them into a labeled doc with captions and sources, then routed them through my marketing manager and the client for review.
02
Product
What Shipped
Following OPS's branding guidelines, I introduced a trendy mesh-gradient background and a secondary color set across the monthly content.
03
Outcome
What I'd Carry Forward
Systematizing scattered work
Introduced a monthly visual content calendar so clients could see a month's worth of posts at a glance, instead of parsing a text-heavy scheduling doc.
Speaking design to non-designers
Explaining design decisions to dental hygienists and veterinary workers was my first real exposure to communicating design rationale to people without a design background. I learned how to be assertive while still putting my clients first!